Supply Chain Management Consulting Company at Frisco, TX. • Managed and coordinated multiple projects from initiation to completion, ensuring timely delivery and adherence to quality standards. Java-based Social Network Service web application to operate knowledge-sharing and asset-sharing platforms. • Conducted digital marketing tools like GA on web applications to analyze customer behavior and system usage. Analyzed and interpreted large data sets to identify key trends and insights to inform strategic decision-making. • Managed the entire product development process to organize designers and engineers. Contributed to developing and launching new products, collaborating with cross-functional teams to ensure successful implementation.

더보기

Founded an innovative restaurant recommendation startup that disrupts traditional rating-based and review-focused approaches. • Taste Typology Test and Personalized Recommendations: Developed a taste typology test using structural equation modeling. Utilized the test to drive targeted marketing and personalized restaurant recommendations, resulting in improved customer engagement and satisfaction. Increased customers by an average of 7% in 36 months by inventing a restaurant recommendation system, Yummirific, based on a taste-type indicator, and performed as a web service with a computational analytics server. • Machine Learning for Customer Clustering: Implemented a machine learning model to accurately classify customer groups with similar tastes, enhancing customer experiences and increasing user retention. • Project Management and Strategic Exit: Successfully managed the project timeline for the prototype service launch in 2019 and planned the full-service launch in 2020. Strategically exited the venture due to COVID-19, leaving behind a robust foundation for future growth. • Patent Registration: Registered patents in South Korea and the U.S. can classify customers with similar taste types using an unsupervised learning algorithm and measuring users' taste-type indicators through a statistical model. • Application Development PM: Orchestrated mobile application development project, daily time usage tracking application PLANCH on the Android and iOS app store in three languages (English, Korean, Japanese), which over 5,000 users downloaded. Contracted three clients with over $20K by establishing a customized e-commerce system that can demonstrate CRM analytics report dashboard for visualizing KPIs. • Digital Marketing Management: Executed search engine marketing plans and customer experience, optimizing tools for our software and websites to increase, such as Google Analytics, Tag Manager, and Firebase.

더보기

Prominent CRM consulting and SaaS development company based in Seoul, South Korea, serving large Korean enterprises and multinational corporations. Trusted partner delivering tailored CRM solutions for diverse industry leaders. • System Implementation PM: Developed a cutting-edge CRM Software-as-a-Service (SaaS) solution with advanced machine learning techniques and a powerful channel marketing function, enhancing CRM team efficiency and optimizing client satisfaction. • CRM Data Consulting: Provided data-driven insights and consultation on key KPIs and CRM management strategies for clients in the cosmetics, sportswear, fast food, and family restaurant industries, resulting in improved customer engagement and revenue growth. • Predictive Modeling: Analyzed customer churn, media advertising effectiveness, new product launches, and sales trends using statistical models such as time series, linear, and logistic models, enabling data-driven strategic decision-making for over 10 international clients across diverse industries. • Ad-hoc Analysis: Conducted additional reports when clients asked key questions and further strategic initiatives and analyzed key trend issues and related data to figure out the root cause, such as fraud transaction prediction for Adidas, association menu rules for Outback, cross and up-selling product analysis for Cenovis. • Reporting & Communications: Delivered periodic business analytics reports with actionable insights and data visualization to clients, facilitating data-driven decision-making at the executive level. • Business Development & Team Leadership: Established a software development business and founded the Omni-Channel Lab, a research department consisting of engineers and data scientists, resulting in a 100% increase in monetizing revenue and positioning the company as an industry leader. • Data Warehousing: Managed integrated client database architecture and pipeline, building an efficient warehouse while automating data collection from CRM campaign operations via a structured pipeline to enhance the efficiency of CRM marketing.

더보기