Sr. Business Development Manager | Ecosystem Solutions | Strategic Alliance | GTM Strategy - LCD, Direct view LED, OLED, Touch, Video wall display. Solution Ecosystem, Strategic Partnership, Business Development. • Developed new business opportunities through managing strategic ecosystem partnership with software companies, designers, resellers and fabricators working across complex business situations and relationships to create new revenue and profit streams. • Led the development of LG's ecosystem solution, integrating aggregation functionality with software service platforms. Orchestrated collaborations with software, hardware manufacturers, and fabricators to ensure seamless execution and operation. • Effectively presented LG solutions to all stake holders ensuring needs are directly aligned to business objectives and accurately executed the deployment in a timely manner. • Pioneered efforts to expand the LG ecosystem, establishing a foundation for a comprehensive ecosystem encompassing hardware, software, and services to serve LG clients.

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• Owned LCD TV product marketing and merchandising across all channels and lead customer sales negotiation and business issues to achieve sales revenue target. • Directed cross-functional teams and agencies in the development and execution of product marketing plans and budgets. Led successful launch of the 1st 4K TV in the US market in 2013. • Planned and executed strategic promotions with key channel partners with ROI analysis. • Collaborated with Japan-based product planners for necessary model line-up, features and price points for the US market and maintain tight control of P&L and financial exposure across multiple facet of retail channels for launch of new product lines. • Performed product presentation to dealers influencing business decision for SKU set up and manage the relationship with partners in conjunction with sales. • Analyzed POS data & market competitive information and¬¬ worked with team to forecast sell-in and sell-through and coordinate product inventory purchase to lead supply chain efficiencies.

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LCD display, touch & digital signage product, PCoIP Displays, Projectors • Established the B2B display business in US and lead all display product marketing functions and teams including full product cycle planning, developed ecosystem with hardware and software partners and commercial channel relationship as an extension of Samsung Electronics Korea HQ. • Manage product portfolio of 4 distinct display product lines serving digital signage and cloud computing display markets and led project delivery for large and cross functional projects. • Make decisions for pricing, forecasting, inventory, channel program and developing business strategies and product acting as the liaison between Korea HQ and US subsidiaries. • Achieve and maintain operational excellence with revenue target, P&L, demand planning and managing supply chain maintaining forecast accuracy and margin, and inventory management. • Manage pipeline opportunities and multiple projects with teams and sales support with direct communications with the customers for product offerings, strategies and service and support. • Develops a display product vision, strategy, and roadmap for a product area in support of corporate goals and objectives by using customer feedback, market research and competitive analysis to identify new product opportunities and enhancements. • Execute bowling alley strategy with a focused go-to-market which has established product leadership achieving No.1 market share in digital signage display products in US (from 18% to 46%; 2008 to 2010; Display Search Data) • Manage LCD display business in key retail and commercial channels and maintained the No. 1 market share in stand-alone monitor market in US (‘06~’08). • Initiated and managed CISCO OEM business for the Large Format LCD Display business; Pricing, P&L, demand planning, new product development, manufacturing, testing, supply chain management, vendor relationship, product offering, and communication on an International scale.

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LCD display North America Display Marketing Group, Display Division • Responsible for US display business; Pricing, Forecasting, Supply Chain Management, Revenue and P&L, launch, and product offering. • Product Leader as the Manager of the North America display marketing group • Leading Samsung Electronics America in delivering HQ’s strategies and support thru unification of different departments. • Report market analysis, business strategies and planning thru corporate and executive communications.

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