You will run business hypothesis for Noom's B2C, B2B2C market. Your goal is to find learnings from these tests and eventually find the right customer seg for Noom's services. In this cross-functional role, you’ll be part of the product management team, but will work closely with marketing and engineering.
Responsabilidades principais
Primary Job Responsibilities
- Set up, QA and run sales/marketing channel test via FB, GDN, Kakao etc.
- Set up, QA and run Web A/B tests.
- Set up, QA and run user surveys often, but not always, using Google forms.
- Set up, QA and run usability tests, often, but not always, using UserTesting.com.
- Ensure tests get up and running, and willing and able to help product and marketing team interpret results and present them to management without bias
Requirements
- Innate interest in learning about customers behavior through both numbers and qualitative data
- Basic understanding of statistics
- Decent Excel skills – know how to do pivot tables SQL knowledge a big bonus
- Enough HTML/CSS/JS skills to be able to set up Web tests such as Optimizely.
- Sufficient graphic editing skills to be able to modify graphics to create test variations
- Willing to learn what you don’t already know
Here’s a bit more about how we’re thinking about this role. You’ll start out learning how to fulfill it, and eventually grow into it.
https://medium.com/growth-hackery/ca2231910082
https://www.quicksprout.com/the-definitive-guide-to-growth-hacking-chapter-2/