- Create a holistic marketing strategy and channel mix, working closely with the team, in order to meet weekly and monthly sales goals. - Manage a multi-channel strategy to grow our user base. Channels include email, Messenger, SEO, SEM/display/Youtube, social media (Facebook, Facebook Groups, Instagram, Twitter, Snapchat), content marketing, CPL campaigns, influencer, affiliate marketing. - Set overall acquisition strategy. Own strategy behind driving new leads into the site, landing pages, conversion funnel and email/Messenger collection mechanisms. - Develop activation strategies. - Develop and test retention strategies and conversion optimization. - Develop referral/resurrection strategies. - Analyze current and past campaigns. - Daily set-up, optimization, and analysis of multiple campaigns. - Roll out new creative and copy in conjunction with the team. Manage creative strategy, messaging/content, design, trafficking and performance for campaigns. - Identify new ways to scale. - Look for ways to drive down CAC. - Manage and closely track the marketing budget. - Expand current channel mix and test new, up-and-coming channels. - Coordinate with the team on the sales forecast and tracking. - Manage multiple projects and deliver work in a fast-paced environment.
What we're looking for: - At least 3 years experience in multi-channel, user acquisition experience. - Good sense of branding and creative. MUST MUST MUST be a CREATIVE genius. - Channel experience across email (we use Mailchimp/Klaviyo), Messenger, paid social, organic, content. Knowledge of Google Analytics, Facebook Business Manager (pixels, etc). - Bi-lingual (bi-cultural preferred). - Obsessed with growth. You're a growth hacker. You're familiar with Sean Ellis and Andrew Chen's work. - Proven ability to drive growth without huge marketing budgets. - Online product marketing for a multi-SKU business. - Self-starter. - Strategic. - Ingenuity. - Must be collaborative. - Ability to lead and influence. - Critical thinking and decision making. - Strong organizational skills. - Good communication skills. - Highly functioning within a fast-paced, collaborative environment. - Be fun and social and have a good sense of humor. You must be interesting and have a cool, positive upbeat personality. - Analytical. Data-driven. - Strong attention to detail and articulate. - Results oriented. - Ambitious. - Be proactive.
- Product photography skills. - You’re obsessed with promoting Korean culture to the rest of the world. - Previous experience in startup environments.