What you’ll be doing (just a few of many):
- Create a holistic marketing strategy and channel mix, working closely with the team, in order to meet weekly and monthly sales goals.
- Manage a multi-channel strategy to grow our user base. Channels include email, Messenger, SEO, SEM/display/Youtube, social media (Facebook, Facebook Groups, Instagram, Twitter, Snapchat), content marketing, CPL campaigns, influencer, affiliate marketing, community building.
- Set overall acquisition strategy. Own strategy behind driving new leads into the site, landing pages, conversion funnel and email/Messenger collection mechanisms.
- Develop activation strategies.
- Develop and test retention strategies and conversion optimization.
- Develop referral/resurrection strategies.
- Analyze current and past campaigns.
- Daily set-up, optimization, and analysis of multiple campaigns.
- Roll out new creative and copy in conjunction with the team. Manage creative strategy, messaging/content, design, trafficking and performance for campaigns.
- Identify new ways to scale.
- Look for ways to drive down CAC (CPA).
- Manage and closely track the marketing budget.
- Expand current channel mix and test new, up-and-coming channels.
- Coordinate with the team on the sales forecast and tracking.
- Manage multiple projects and deliver work in a fast-paced environment.
