Used Tech:
- Nextjs, TailwindCSS, Redux, React Query, Context API
- AWS
- Mixpanel, Amplitude, Google Tag Manager
Frontend Team
- Led the frontend development of organic growth projects and utilized builder pattern in promotion GNB and Popup architecture in order to maximize efficiency in component creation that can handle unpredictable changes in component design
- Led the implementation of React Query in order to reduce recurring server states in Redux and reduced FCP by 70%
- Implemented the unified translation locale system and user-information handling system using Context API in order to minimize rendering frequency
- Created a parameter-based block automated landing home page to allow flexibility in altering landing home section order
Data Intelligence Team
- Started as the initial member of Data Intelligence Team
- Took the leadership to manage communication among different teams regarding UX event tracking
- Pursued actively in order to create a data-driven environment by applying GTM, Amplitude, and Mixpanel to track real-time UX event data in the basis of marketing funnel
- Created data taxonomy and event tracking scenario
- Implemented GTM event helper system to accelerate data-tracking implementation
- Currently in charge of developing and conducting A/B tests using Hackle
Participated Cross-Team Projects:
- Ringle Sign-up/Purchase Squad - 2022.11 ~ 2023.02
- Increased sign-up conversion rate by 75%
- Increased sign-up to purchase conversion rate by 36%
- Ringle Contents (Material) In-house A/B Testing Project - 2022.09 ~ 2022.10
- Ringle Admin Transfer Project (From Ruby-Based to Next.js) - 2022.08 - 2022.10
- Ringle Fall Promotion Project - 2022. 04 ~ 2022. 07.
- Ringle Teens Official Launch - 2022. 04. ~ 2022. 06.
- Ringle Welcome Coupon Promotion Project* - *2022.03 ~ 2022.03, 2022.08 ~ 2022.09
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