Marketing Manager - Design B2B & B2C marketing strategies and execute digital & traditional campaigns with limited budgets for fast growing in terms of order & GMV - Manage on/offline marketing channels ensured uniformity in the brand language for the promotional brands - Draft all media communications including press releases, flyers, newsletters, and social media posts - Mined and analyzed databases to identify target consumers and to see user's behavior to build proper campaigns for acquisition & retention - To increase customer's satisfaction & improve service quality, monitor customer's feedback and design proper campaigns - CRM: eDM, SMS, app push & in-app message thru other platforms Driver Operation Lead - Manage driver operation team to maximize vehicle allocation & to increase completion ratio to meet customer's expectation: DAU, app DL, ave. response time, active driver performance - Establish a driver policy & monitor driver's quality to offer WOW service - Plan & execution strategies based on data analysis for driver acquisition & retention

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- Gained B2B clients through various sales plans such as cold-calls, proposals, and door-to-door sales, generating more than 100% revenue increase compared to previous year - Developed B2C channels through e-commerce and managing offline stores which resulted in turnover of US $60,000 in 2015 - Implemented on/offline activities including SNS marketing and collaborations with other brands - Successfully introduced coffee, tea, and dessert products such as drip-bag and teabag coffee, blended tea, green tea cookie and ice-cream to market under new brand called “Hello Morning” - Operated offline stores; delivered training and support to store staffs and planned inventory control to maintain freshness of products and a fast turnover of stock

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- Planned annual sales of rim with branch top management level and the company headquarter in Korea for Scandinavia and Baltic markets which accounted for 15% of Scandinavia branch yearly revenue; average growth rate was 10% - Launched annual and short-term campaigns offering 5~10% discount rates on different models and rim sizes of vehicles - Monitored law related to driving and safety and executed accordingly, especially improving products to meet new regulations - Accomplished contract with 14 distributors to develop specialized accessories only for Northern Europe such as extra bulbs or engine heaters upon requests for market - Offered seasonal and special promotions to generate revenue, such as SUV styling package driving sales up to 50% and winter free inspection with discount of purchase that lead sales by 20% - Updated Marketing communication online website when new and upgraded products were released, and distributors and dealers could see all details of the products that lead sales - Published and localized vehicle spare parts and accessories brochures and leaflets in 7 different languages

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- Monitor workflow and make timeline adjustments as needed - Managed construction stock, such as volume forecasting and tracking construction materials delivery timing for maintaining the smooth flow of the project - Developed status reports and cost estimates

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