Overseas and local marketing
- Developed and executed an integrated marketing strategy, combining SEO, content marketing, email campaigns, and social media outreach, which resulted in a 20% increase in brand visibility and a 15% growth in customer engagement
- Directed the launch of a multi-channel advertising campaign incorporating digital, print, and outdoor advertising, which broadened market reach and increased lead generation by 15%
- Launch successful product campaigns, collaborating with sales, design, and content creation and successfully launched seven crowdfunding campaigns in US (Indiegogo), Japan (Makuake), and Korea (Wadiz) for a portable neck fan and raised over 125K USD in total
- Directed storyboards and produced content (photo shoots, videos, and page layout) for an idea item launched in a crowdfunding campaign (Wadiz) and raised 30K USD
Quality Control
- Conducted thorough inspections and tests on incoming raw materials, intermediate products, and finished goods to ensure compliance with quality standards
- Implemented and maintained quality control procedures, resulting in a 20% reduction in defects
- Efficiently recruited, onboarded, and supervised a team of over 10 part-time employees, ensuring comprehensive training and meticulous oversight of workflow processes
Sales
- Performed over 10 pitches and made 4 contract deals with small manufacturing owners to use our automatic manufacturing robots raising 90K USD
- Cultivated and sustained robust client relationships through regular monthly or bimonthly engagement, utilizing both calls and in-person visits to ensure consistent communication and personalized service
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