Communication Strategist (Title in Korean: Cha-jang) / Group PR Strategy Team As a Communication Strategist of Amorepacific Group(one of the largest FMCG companies based in Korea with +8,000 employees worldwide), mainly responsible for delivering key insights that provide structure to communication plan moves the company in the right direction, getting internal and external audiences to buy into vision and activities. • Developed successful communication strategies by collaborating with various teams to achieve business goals. • Supervised the entire corporate communication activities including C-level communication materials to enhance the quality of the contents and key messages in line with corporate communication strategies. • Restructured the communication organization to build a collaborative, efficient work process. Public Relations Manager (Title in Korean: Gwa-jang) / PR Team • Managed productive relationships with the media, industry professionals and opinion leaders to elevate corporate brand awareness and generate opportunities for business. • Successfully managed the various critical communication issues (both internal and external).

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Worked as a PR professional at Edelman, (the biggest PR firm with +6,000 people in more than 60 offices) delivered communications strategies that give clients(Allergan, Eisai, Hanhwa Dreampharma, Pfizer) the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. • Engaged with organizations (Learned society, KOLs, etc.) through communication learning from each other, getting to know the company’s situation and responding to stakeholder needs appropriately to achieve business goals. • Planned and delivered various communication activities including disease awareness campaigns, media events to enhance brand leadership and increase SOV.

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As a consultant at Ketchum(Global communication consulting company under Omnicom Group), I led the strategies to generate corporate conversations to be meaningful and have a positive impact on diverse clients’ (Daesung Group, Sony Mobile, Hankook Tire, Ceragem, Maeil Dairies, Sungjoo Group) business and publics. • Implemented consumer campaigns to aim at target consumers and increased the brand awareness and loyalty by delivering diverse tactical PR activities-real engagement with customers by emotional connection. • Planned and executed media tour, resulting in high attendance with reporters from major media outlets, which affected the company’s long-term business positively. • Developed a customized PR campaign by executing customer-centric events to strengthen brand identity.

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As a set-up member of a startup PR organization in Ogilvy Commonhealth (International healthcare firm under WPP Group), I provided communication service to global pharmaceutical companies. (Pfizer, Boehringer Ingelheim, Bayer) • Developed content for all PR & Marketing communication materials including press releases, advertorials. • Prepared PR strategy plan / Analyzed and reported PR activities of client and competitors in the industry.

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As an assistant planner of promotion division in Cheil Worldwide (the biggest communication service company in Korea under Samsung Group), I supported and executed business planning and setting up strategies for promotion division which mainly dealt with BTL projects of Samsung group. • Streamlined the knowledge sharing process that impacted the entire planning team across HQ and regional HQ by managing project database system internally. • Helped and supported other teams by conducting market research in global BTL market periodically and connecting specialists.

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