[Business Strategy (Go-to-market)] • Produced strategic monetization directions for KR regional growth - Categorized products by strategic priority, while arranging related corporate resources. - Local vertical industry research and analysis and initiated actionable items deriving sales growth • XFN support on Sales /Brand / Contents & Creative strategy [Strategic planning & Data Analysis] • Direct c-level report of App performance, Business data, Sales data • In charge of regional target mgt., budget control(P&L)

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[Team lead] • Allocate team resources on stakeholders for handling company’s 7 Apps (Camera[B612], Metaverse[Zepeto], Video[Vday], etc.) • Set up 4 departments (Business intelligence, Project management organization, User research Business development) • Started the team by oneself to hire and manage up to 20+ team members [Strategic planning] • Strategic direction and planning for financial health, closely working with finance & legal team • Direct c-level report for App performance, Mkt KPI, target mgt., budget control, and sales status • In charge of corporate strategy & IR, work on corporate analysis and valuation • Conducted market research and user test for late Chinese industry trend. [Data Analysis] • Set up Main KPI and produced regular data report to the stakeholders • Deep-dive data analysis 1- Zepeto : optimal planning on user growth and Mkt spending while managing LTV, retention, purchasing, repurchasing, user demo data. Controlled budget and derived operational suggestions. 2- Camera (B612, Foodie) : Integrated P&L planning while suggesting optimal corporate budget & cost

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Business Intelligence Unit Lead, Business Team (March 2017 – Oct 2017) • Set up Main KPI and produced daily/weekly/monthly performance reports, providing analysis and actionable insights to top-level executives including c-levels. • Fully in charge of reporting revenue trends with agreed targets, while providing user insight regarding user growth, behavior, traffic and sales. • Built layout of several monitoring dashboards supported by data engineer, for providing operational efficiency in internal business team. Reduced significant amount of working time in data operation. • Continuously trained regional managers and executives (over 40 people) • [Deep-dive Analysis (Azar)] - Significantly inhanced user utility KPI(duration, retention), while handling matching admin - Managed regional matching ecosystem Business Development Manager [Middle-East], Business Team (April 2016 – Feb 2017) • In charge of Middle-east market, especially focused on Gulf countries. • Participated in monetization strategy, business plan with wide-range of strategic proposals • Suggeste d analytical initiatives that drive acquisition, engagement, and monetization

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Data Analyst, Retail data Operation Team (May 2015 ~ Jan 2016) Strategic Planner, Strategic planning [ONE Agency] Team ( Feb 2014 ~ April 2015) • Managed internal system for analyzing Retail data, while creating regular report to client (Samsung electronics) and internal staffs. • Worked as a project manager, managed whole project for developing new data system (Web dashboard and Mobile application planned for gathering field data). In result, significantly enhanced work efficiency, reducing 20% of internal data workload by systematic solution. • Leading global projects for implementing system to other countries, communicating with stakeholders in Middleeast countries. Conducted market test, trained internal staffs.

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