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탄스티브
Marketing Professional with over eight years of experience in social media marketing, marketing analytics, and effective campaign management with additional experience in journalism.
경력
Launched and raised US$60,000 on crowdfunding. Handle business development, finding the first UK, New Zealand, and Japanese B2B partners for the company. Rebuilt company’s website and write weekly Medium articles, optimizing SEO to increase web traffic 450% and user engagement 100% using Ascend, Google AdWords and Analytics. Collaborate with teams to create our next product: PiCO GO. Led the development and delivery of all marketing initiatives including marketing and advertising strategy on various social media channels (e.g. Facebook Ads, Twitter), including daily monitoring of KPIs with continuous insights, analysis, and optimization to improve campaign performances. Launched PiCO Home on Amazon and managed all aspect of the platform (e.g. Amazon Marketing Services and Vendor Central).
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Team general management of 15 people and conducted gap analysis to improve workflows and operational efficiency between staffs, increasing synergies and productivity while reducing conflicts. Planned and coordinated three successful road shows and promotional events with marketing agency with $45,000 budget, exceeding revenue target by 15%. Prepared proposals and secured average US$1.5M business with Standard Chartered and Nestle. Handled customer service and improved overall customer satisfaction.
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Performed market research and identified new business opportunities in the Malaysian food market and developed a business strategy to increase sales and revenues in local night markets. Managed and expanded existing distribution and e-commerce channels.
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Spearheaded the company’s first entry into the Malaysian K-cosmetics market through Business-to-Consumer (B2C) and Business-to-Business (B2B) channels while handling the importing and exporting processes between Korea and Malaysia. Built relationships with small and medium-sized enterprises (SMEs) to open new business opportunities in the Malaysian market.
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2014년 1월 - 2016년 9월 · 2년 9개월
Marketing & Operations Manager
2015년 1월 - 2016년 9월 · 1년 9개월
Searched and oversaw the renovation, moving, and setting up of a new office building and warehouse, increasing office space by 300% and warehouse capacity by 250%. Slashed yearly operating costs 10% by improving work processes and standard operating procedure (SOP) to increase productivity, quality, and best practices. Liaised with marketing agencies to launch our road show campaigns.
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Fulfillment and Operations Associate
2014년 1월 - 2014년 12월 · 12개월
Successfully negotiated and secured a US$2.0M tender with Citibank and US$1.0M with Philips to run their loyalty and fulfilment programs. Improved warehouse processes with process improvement and lean tools (e.g. Six Sigma, Kaizen), reducing yearly logistics costs by 20% and increasing efficiency by 10%. Monitored and managed relationships with key business clients and stakeholders.
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Packed goods, performed the daily receiving of stocks, and coordinated the proper entry of suppliers’ orders into the warehouse enterprise resource system (ERP). Optimized customer database and reduced database management time by 60%, decreasing the time for error fixes. Organized and handled road shows for Citibank and Philips at key locations, exceeding revenue target by 25%.
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Assisted Account Executives to develop strategies and implement communication campaigns for clients. Identified value propositions and key messages for Jaga U.K. product launches by conducting call briefings with industry analysts. Built relationship with journalists and prepared press releases, case studies, forward features (editorial calendars), and clipping reports for clients.
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Analyzed economic trends and financial outlook, and researched, edited, and wrote quarterly mailers for high-net-worth investors. Increased website traffic and engagements by 15% after rebranding the website and contents. Slashed management costs 10% by organizing clients’ records and streamlining their portfolios onto the cloud-based Pareto Platform CRM.
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