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2016년 8월 8일 Aroundus, Inc. 법인 설립. Founder and CEO.
Partner Development Manager, APAC Knowledge Lead - 구글의 아시아태평양 지역본부인 싱가포르(Google Asia Pacific Pte. Ltd.)에서 구글의 검색 및 구글 나우, 구글 플러스 등과 같은 검색 연동 서비스의 아태지역 사업개발/파트너쉽 파트장 역임 • Led new 2014-2015 Knowledge Graph search projects with product, engineering & tech support teams (in US, Israel, Japan, India & Korea) and local partner managers for 9 APAC top priority countries: led & personally conducted market research & analyses, jointly prioritized launch countries and schedules, defined best local data providers & signed deals across diverse verticals including movie, TV & music. • Launched Air Quality Index Google Now card in KR, HK & TW for the first time globally together with APAC search product team by licensing data from local authorities: First Google Now project initiated in APAC, not in US HQ. • Led market research and launch plans for new lottery winning number Knowledge Graph service in the region & licensed data from key APAC countries including KR & TH. • Successfully signed 5 content licensing deals for Google Finance with DotEx, IDX, Bursa Malaysia, NZX & KOSCOM, & led APAC team as regional lead. • Successfully led APAC partnerships team to launch 100+ Google Now partners across airline, hotels, events/ticketing, train/bus, OTA verticals in the region & contributed to improving product features by working closely with product team in US, gTech, PR, marketing teams across APAC–Over 23 airlines based in APAC launched Google Now service. Personally launched 30+ partners including Cathay Pacific, Singapore Airlines, Korean Air, Virgin Australia, AirAsia, Jet Airways and Banyan Tree & Spa. • Led search related partnership deals across sports, finance & movies in APAC & personally closed 3 data licensing deals with HWW, ADPS Ghoomo & ESPN Digital Media India Pvt. Ltd. • Led all partnerships deals in Korea and owns relationship with key strategic partners for Google’s services, such as app indexing, music actions & Google Now, with partners including Samsung, LG, SK Telecom/Planet/Comms, Naver, LINE, Daum Kakao, LOEN (MelOn Music), SM, CJ, eBay Korea & KORAIL.
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Strategic Partner Lead: Ad syndication (AdSense/AdX/AdMob), DCKL Platform (Korea) 2012 – March 2013 • Served as team lead for Korea PBS LPS team (monetization related service business development team). • Signed Korea’s first xFP (DFP Premium - sell-side cloud based ad server) and Ad Exchange deal with Maekyung.com (November 2012) and second deal with Neowiz (ACTSoft). • Signed Google’s 1st AdMob Sub-syndication deal in Korea with LG Uplus (June 2012). • Signed APAC’s first two AdX NPM (Network Partner Management) deals with JCube and Nitmus (2012). • Signed AdMob Network Partner Agreement (gWhirl) with LG Uplus and SK Planet T-Ad (2012). • As account manager of key game, entertainment and news firms in Korea, supported Google Play and Youtube API teams in MV and San Bruno with key partners until regional team was set up in early 2013, helped arrange and host meetings for Google Play game team and YouTube API team. Led publisher events in annual Think events and supported Android developer/Google+ Sign-in DevRel meetings for Korean developers between 2012 and 2013. • Managed key strategic 12 accounts in KR including Naver, Daum, SK Telecom, SK Comms, SK Planet, Nexon, Neowiz, Com2us, Gamevil, Digital Chosun and Maekyung.com. Strategic Partner Development Manager: Content licensing & ad syndication (Korea) 2011 – April 2012 • Signed 5-yr map data renewal deal for Korea (Nov. 2011) – reduced total licensing fee by $350K and included termination for convenience term. • Signed 24 large top-tier AdMob partners for 3 quarters, contributing to AdMob grow into No. 2 mobile ad network in Korea.
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Manager: TV Product Planning & Development - Product/Market Strategy Part Leader
LG디스플레이
2008년 7월 - 2011년 6월 · 2년 12개월
• Part Leader, led market trend analyses & content supply outlook researches and designed overall short- to long-term new product planning for TV displays including 21:9 cinema, glasses-type 3D & Ultra High-Definition (UHD) • Designed product roadmap and go-to-market strategies for passive glasses-type 3D TV products in US, Europe, CN, KR & JP markets (2009~2011) • Project leader, led team to analyze product direction for glasses-type 3D TV displays by comparing features and consumer preference between shutter-glass (active) type & polarized-glass (passive) type 3D TV displays that allowed LG decide launch of passive type 3D display • Project leader, designed 84/55" UHD product development & production plans with product development, engineering, production & QA teams, & reported UHD TV Display launch plan to CEO (2011) • Project leader, led and coordinated cross-functional task force to develop 3D Display White Paper for LG and business partners (2011) • Project leader, designed LG Display’s annual TV display product strategy (2010) • Managed key accounts in KR, US & TW including LG, VIZIO & AmTran and personally pitched new product proposals to executives of global partners such as Toshiba, Sony & Phillips. • Project leader, in charge of product promotion at Consumer Electronics Show (CES) 2009. Coordinated & organized trade meetings with partners at CES in LV with marketing and sales teams • Led design & execution of on/offline end-user surveys and consumer market researches with market research firms in markets including US, KR, UK/FR/GR, CN & JP to determine consumer behavior & preference on form factors and picture quality among 120/240/480Hz display products (2008-2009) and between active and passive type 3D TV displays (2009-2011) • Won Idea Generation Awards in TV Division for 21:9 display cinema TV & suggesting idea to work with sunglass brands such as Rayban to have polarized 3D lens applied sunglasses in support of passive-type 3D TV display (2008-2009)
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Finance Reporter: 2005 - 2006 • Led task force of 12 reporters that published official tabloid for the APEC 2005 Forum Pusan as deputy team leader, coordinating 6-men economics team of the squad. The task force received commendation from the Korean Overseas Information Service chief for successful issues • Wrote front page articles for two issues of the quarterly Korean financial market reports produced together with six finance reporters: “Golden Age Dawning for Financial Market (Jan. 31, 2006),” and “Big Bang to Reshape Financial Industry (Apr. 26, 2006).” Readers include major financial and industrial leaders. Readership reached 100,000. Business Reporter 2001 - 2005 • Won The Korea Times Scoop Award in 2002 for exposing arbitrary attempt by Ministry of Commerce, Industry and Energy to select radioactive waste repository, leading the ministry to immediately correct the irregularity • Created biweekly entrepreneur interview section “Meet the CEO” in 2001, interviewing 52 CEOs of both large and small companies, including Samsung Electronics president Hwang Chang-gyu and Medipost CEO Yang Yoon-sun. • Analyzed Korean film market from industrial perspective for the first time among Korean English-language press in 2003 and made a follow-up report in 2004 • Monitored semiconductor, electronics and LCDs industry markets, analyzing key business strategies of major market players and technology trends
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Internet portal service venture startup based in Jakarta, Indonesia • Supervised 6 marketing employees in designing both online and offline marketing and advertising strategies, boosting number of e-mail subscribers and per-day page views by 100%, respectively • Designed and implemented promotional activities at Indonesia’s largest international IT exposition IITELMIT 2000 • Led joint promotion strategic alliances with four Indonesian, Korean and Singaporean business partners
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