TOOS Parents (www.toos-parents.com) is an online community/dating service made of people who want to become parents. At TOOS Parents, I am in charge of the creation and maintenance of the website and of the marketing strategy.
Launched in March 2020, TOOS Parents currently has close to 900 members.
WEBSITE
Technology : wordpress
Functionnalities : user registration, profile creation, profile search, private messaging, multilingual, user booking, etc
MARKETING
Advertising : Google ads (conversion rate : 16% - industry average : 9%), Facebook and Instagram ads
Partnership : identifying potential partners, meeting and convincing them to work with us
Press and media : 1 print press, 1 TV journal
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