KCON is the largest North American convention dedicated to ‘All Things Hallyu.’ The convention launched in 2012 with over 10,000 fans attending and has more than doubled annually since to over 118,000 fans. KCON is now established in Los Angeles as the annual flagship event for American fans of Hallyu and Asian pop culture, providing the largest forum for fans to directly connect with each other, as well as artists and professionals from the Korean entertainment industry. In 2016, the brand expanded internationally, presenting KCON in Abu Dhabi, Paris and Tokyo. FUSE listed the event as one of the “22 Best Music Festivals of 2015.”