[CRM position]
Channel management(App-push, E-mail, SMS, SNS etc...)
- 1,1,1 strategy(1person, 1day, 1marketing message) setting based on marketing fatigue
*Marketing receiving consent 200% increase
- Finding a problem on automated hybrid messaging tool
*Saving sending LMS cost 1 billion dollars by re-negotiate of cost per message
Target Marketing, A-B testing, Data analysis
- Targeted Banner inventing
*CTR 170% increase/compare to original banner
- Collaborative marketing contents serving to Users / APPLE
*CR 20% / apple products interested customer seg. inviting to apple music service
Real-time Personalized Automation CRM Tool release.(Data structure, Marketing flow inventing)
*UNICA_IBM Tool specialist
Coupon-Cost analysis / based on Lowest price strategy at search engine
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