Assisted in developing a Salesforce (cloud-based CRM software) renewal master plan for a global manufacturer of satellite antenna systems • Conducted interviews with 5 internal business stakeholders from Southampton office to define as-is marketing, sales and service processes • Worked with a task force and IT developers on system customizations to translate business requirements into application functionality • Built marketing automation processes and streamlined the lead conversion via Pardot’s lead nurturing tool including Engagement Studio • Reorganized workflows among Pardot, Sales Cloud and Field Service Lightning to manage 6,300+ contacts and 1,600+ accounts

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Participated in an 8-week project worth $400K to provide consultative HR strategic support to a leading domestic securities firm in Korea • Designed an employee engagement survey to assess as-is HR processes; achieved 80% response rate by engaging 1,600+ employees • Quantified the survey results through Excel and created data visualization using PowerPoint to provide insights into employee perception • Helped organize agile teams and initiate digital transformation to eliminate organizational bureaucracy and inefficient staff meetings • Performed research on 25+ global firms’ performance appraisal and management practices and created a benchmarking analysis report

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Worked as part of the Marketing & Communications team that promotes three different hotels owned and operated by Parnas Hotel Co. • Researched hotel brands’ room promotions targeting families with children and used commercial data to build a competitor profile • Constructed a positioning map to identify brand perception and defined visual identities including color, imagery, pattern and texture • Evaluated marketing opportunities such as press releases and social media influencer partnerships by conducting cost-benefit analyses • Supported managing CRM software by inputting new customer information and updating the marketing database for the hotels to target

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