Overseas and local marketing - Developed and executed an integrated marketing strategy, combining SEO, content marketing, email campaigns, and social media outreach, which resulted in a 20% increase in brand visibility and a 15% growth in customer engagement - Directed the launch of a multi-channel advertising campaign incorporating digital, print, and outdoor advertising, which broadened market reach and increased lead generation by 15% - Launch successful product campaigns, collaborating with sales, design, and content creation and successfully launched seven crowdfunding campaigns in US (Indiegogo), Japan (Makuake), and Korea (Wadiz) for a portable neck fan and raised over 125K USD in total - Directed storyboards and produced content (photo shoots, videos, and page layout) for an idea item launched in a crowdfunding campaign (Wadiz) and raised 30K USD Quality Control - Conducted thorough inspections and tests on incoming raw materials, intermediate products, and finished goods to ensure compliance with quality standards - Implemented and maintained quality control procedures, resulting in a 20% reduction in defects - Efficiently recruited, onboarded, and supervised a team of over 10 part-time employees, ensuring comprehensive training and meticulous oversight of workflow processes Sales - Performed over 10 pitches and made 4 contract deals with small manufacturing owners to use our automatic manufacturing robots raising 90K USD - Cultivated and sustained robust client relationships through regular monthly or bimonthly engagement, utilizing both calls and in-person visits to ensure consistent communication and personalized service

更多

Responsible for content marketing. Wrote many blogs. (news, culture, media, cafes, restaurants) Creatrip global Instagram had 300 followers but with Netflix blog on Korean dramas and movies, it now has over 1.4k followers. (https://www.creatrip.com/en/blog/6931/Best-Korean-Movies-on-Netflix-2020)

更多

개인렛슨 스터디서치 리더 (4개월) 배배영 파트너 (재직중)

更多