in charge of domestic business strategy. Managed 12+ team members in order for them to outperform competitors. Coordinated across multiple departments internally (product, marketing, global business, R&D, etc.). • Plan 4Ps strategies for both Qanda and QandaClass Product • Qanda Class Service / PM market research, business scale-up strategy planning, P&L planning - supply & contract individual lecturer - supply & contract B2B academy class MD - supply & contract class material content • Qanda App Service / Content Business Owner plan content consumption funnel business supply acquisition and environment management - individual content provider : 80+ content providers - B2B content IP partnership, contract : 6 content education companies • B2G partnership • Develop market based insights around business stakeholders’ behavior and competitors • implement Business-Market-Fit lean test including A/B test, survey and interview • Acquire relevant Industry expertise, engage in relevant networks • extend division function - content strategy, supply process, educational product merchandising, sales operation

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▶︎Brand Marketing 1. Launched <BranNow> : adaptive learning technology based educational program for young children. - 업계 인지도/선호도 최초상기 포지셔닝 - 출시 1년차, N포탈기준 동종업계 중 검색량 1위 달성 및 리더 유지 - IMC Mix기획, 분기/월별 ROI보고 및 예산관리 - 출시 1년차 매출액 5억, 2년차 매출액 20억 달성 2. Launched <BranNow Studio> franchise Brain-Education center brand based on <BrainNow> program. - 교육센터 B2C 브랜드전략 기획 - 직영점 운영 1개월차 BEP 초과 달성, 수익유지 - 가맹점주 유치 홍보전략 기획, 채널 셋팅

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*DA+SA+BS 통합 ROAS 최대 224%달성 - 키워드광고/소셜미디어 광고 대행사 선정, 관리 - 전략상품별 광고 소재 A/B Test, 신매체 테스트 - 홈페이지/앱 구매(주문)퍼널 이탈률 개선

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디지털 마케팅 & 유스 마케팅