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自訂 Cookie
禁止且拒絕未經各資訊當事人同意,擅自蒐集本服務提供的使用者個人資訊資料等資料之行為。即使是公開資料,若未經許可使用爬蟲等技術裝置進行蒐集,依個人資訊保護法可能會受到刑事處分,特此告知。
© 2025 Rocketpunch, 주식회사 더블에이스, 김인기, 大韓民國首爾特別市城東區聖水一路10街 12, 12樓 1號, 04793, support@rocketpunch.com, +82 10-2710-7121
統一編號 206-87-09615
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박선영
A seasoned business generalist who has over nine years of experience in working with the U.S. federal government and seven years of marketing experience in the private sector.
職涯
貼文
AI 職涯摘要
박선영님은 9년 이상의 미국 연방 정부 경력과 7년의 민간 부문 마케팅 경력을 보유한 비즈니스 전문가입니다. 주한 미국 대사관에서는 상업 전문가로서 항공우주, 방산, 안전 및 보안 분야의 수출 상담, 기업 실사 보고서 작성, 수출 통제 조사 지원 등의 업무를 수행했습니다. 또한, DNV에서는 커뮤니케이션 매니저로서 해양, 에너지, 환경 산업 분야의 커뮤니케이션 전략 수립 및 실행, 언론 관계 구축, 콘텐츠 관리를 담당했습니다.
經歷
- Provide export counseling and respond to a wide range of trade inquires from U.S. firms seeking to export, as well as requests from the local firms and Korean government/institutions interested in buying U.S. products and service: Responsible industries – aerospace, defense, safety & security. - Conduct company background checks and prepare due diligence reports for the U.S. companies (in most cases, U.S. defense suppliers) who request due diligence service (International Company Profile) on their current or potential sales partners in Korea; investigation skills and intelligence gathering are needed, and the good understanding of U.S. FCPA is required. - Assist Bureau of Industry and Security Export Control Officers/Special Agents with the pre-license and/or post-shipment investigations and End-Use Monitoring checks for the U.S. strategic items (U.S. Department of Commerce controlled items) shipped to Korea; identify the importer in Korea, inquire and monitor the shipment of the item, arrange and accompany the interviews, assist with the follow up investigation/checks for the unidentified companies or items. - Identity and vet distributors, representatives, or join venture candidates for the U.S. aerospace, defense, safety & security firms; dealt with firms seeking partners to export U.S. military platforms, key weapon systems, non-lethal security items, military and civil aerospace products and services, counter-terrorism products, forensic devices, space technology products, cybersecurity programs, and other public/fire security items. - Investigate and make recommendations for the resolution of complex and sensitive trade complaints (commercial diplomacy cases) and advocacy cases presented by U.S. firms; stay up-to-date in regulatory matters affecting assigned sectors as well as general trade issues, especially with the defense procurement changes and U.S. export control regulations. - Develop and maintain a wide range of contacts vital to U.S. aerospace, defense, security firms’ interests, including government officials, industry contacts, and trade associations. - Prepare market studies in assigned sectors, analyzing statistics and trends in trade, production and markets, assuring the maximum degree of accuracy, completeness and reliability in the final report. - Support U.S. companies participating in various aerospace/defense/safety & security related trade shows in Korea, especially ADEX-Seoul Airshow, and identify the most important trade exhibits in the U.S. (mainly, the SHOT Show) and organizes groups of firms and government officials (DAPA, MND, ROKA, ROK Special Operation Command, Korea National Police, ROK Coast Guard, etc.) to attend them.
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- Strategically organized and planned communication/media strategies for region Korea & Japan in following industries: maritime, energy, and environment - Supported and organized events for government and business relations building - Wrote press releases and set up alliances with media - Created and managed communication and marketing content for internal and external web channels and paper publications (e.g., brochures, magazines, flyers, newsletters, etc.) - Organized and coordinated conferences and seminars/press conference and other official events
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- Developed an innovative contract sales team protocol resulting in 20% decrease in labor costs - Initiated and led an inventory control project to improve inventory management processes; lowered out-of-stock rate below 2% - Directed comprehensive channel strategy planning functions including channel budget control, promotion strategies, and provided brand execution procedural training to sales teams nation-wide - Organized and initiated quarterly meetings and bi-annual conferences with branch managers and distributors to discuss sales strategies and goals
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- Supported various brand development and marketing activities for Dove, Caress, and Pond’s - Initiated and organized product launch conferences and seminars for the sales team, retailers, and other trade customers - Facilitated new skin care product launch; implemented schedules, addressed issues, reviewed customer feedback data, provided image evaluation and marketing support plan to top team - Implemented various consumer research projects to understand consumer behavior, designed future product innovations, facilitated concept development, and developed market mix direction (target, price, channel, Stock Keeping Unit, formulation, communication) - Managed brand and product operations; determined communication direction for public relations, advertising and promotions, rendered functional support to product sales and trade marketing
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