• Developed comprehensive media strategies aligned with clients’ goals and target audience insights through GA. • Managed client list: Balenciaga, Mcqueen, Paradise City, Galderma, Pokemon ranging in budget from 1 to 4 million per year in ad spend. • Managed client relationships, providing strategic guidance, insights, and regular performance updates. • Analyze campaign results though analytics and provide actionable recommendations for optimization and future planning. • Utilize market research, audience data, and industry developments, new technologies, and media innovations to continually enhance planning approaches.

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• Provided guidance on integrating & tracking Google Ads, Facebook/Instagram, Twitter, Apple Search Ads marketing campaigns into Kochava platform. • Provided technical support to clients (Coca-Cola, OCON to name a few) integrating SDK with Kochava MMP. • On-boarded clients and guide them through setting up tagging within the Kochava platform. • Provided marketing consultation to client stakeholders through QBR by providing actionable insights that could be applied to marketing campaigns (ROAS, Multi-touch attribution, Funnel Event Report).

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• Organized and managed digital marketing team that focused on measuring digital campaign performance. • Implemented campaign tracking codes to track Goals, and events within the campaign to define channel effectiveness. • Leveraged GTM/Adbrix/Firebase and other third-party tools to track not only web but in-app actions. • Managed from start-ups to major brands (Hanwha) campaigns with diverse marketing channels.

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• Managed E-commerce digital campaigns from planning to executing campaigns and achieved ROAS of $17. When we took over the account previous agency were achieving a ROAS of $4. We were able to achieve this goal by leveraging retargeting tactics such as AdWords Search/Shopping RLSA, Facebook DPA, to narrow the audience targeting. We scraped all product codes (eg. EA2312G) from the website and used aggressive bidding to retain first spot on Google SERP with very low CPC. Managing the product feed was also part of the reason why we achieved $17 ROAS. Some of these tactics were used by Google as a case study. Total budget of the campaign began as $7 million in first year then it got increased to $12 million the year after. • Developed and managed PPC programs within Google AdWords, Bing and DoubleClick (DS, DBM, DFA). • Implemented and diagnosed tracking tags (AdWords conversion/ remarketing, and Double Floodlight).

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• Analyzed and reviewed new credit applications for customers and major LG Dealers such as Best Buy, Wal-Mart, Sears, Telus, Bell, and Rogers, and recommended feasible credit limits to the credit manager. • Performed 40 to 50 credit analysis per month for credit applications ranging from $100K to $100 million. • Organized, forecasted, and reported credit limits and sales data using Excel (Vlookup, Pivot Table, Macro).

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