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經歷
• Analyzed USC student data using MySQL queries and created dashboards to track key metrics regarding student behavior • Designed SAP BW/4HANA enterprise data warehouses for global e-commerce sales data using Eclipse for BW Modeling • Performed data & trend analysis for customer data on Excel, defining outliers and seasonal trends in purchasing behavior by revenue, time, and country
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• Developed SEO-driven content strategies to boost client website traffic by editing website copy, title tags, and metadata • Led competitive benchmarking to assess industry trends, keywords and competitior performances for client campaigns • Collaborated with cross-functional teams to pitch brand improvement strategies across SEO, PR, and paid search initiatives
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• Authored & published 80+ B2B marketing collateral (social media, blogs, educational articles), driving 20.2% organic growth and boosting LinkedIn engagement by 64% • Conducted market research on global AdTech trends and proposed new marketing strategies for company’s SaaS product • Supported content calendar development and presented industry insights to enhance global market positioning efforts
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學歷
Honors: Dean's List - All Semesters
活動
프로젝트
Go-To-Market Campaign | Old Spice "Clean X"
2024년 2월 - 2024년 5월 · 4개월
Developed a full-cycle GTM campaign for Old Spice by: • Researching and identifying Gen Z customer trends to develop a 360 campaign strategy targeting a new demographic • Establishing 9 KPIs to measure campaign success, including social media engagement, media sentiment, and product sales
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Integrated Marketing Campaign | Slutty Vegan
2023년 9월 - 2023년 11월 · 3개월
• Conducted consumer behavior research and competitor analysis to refine the target audience group and brand positioning • Developed creative strategies across advertising, product packaging, and digital media to build an appealing brand voice