숏뜨는 변화하는 1인 미디어 시대, 모든 숏폼 크리에이터가 자유롭게 창작 활동을 할 수 있도록 건강한 숏폼 크리에이티브 생태계를 형성하고, 높은 퀄리티의 광고 콘텐츠를 통해 브랜드와 소비자를 연결하는 브릿지가 되려 합니다. 틱톡의 공식 MCN으로 숏폼 콘텐츠의 기획, 제작, 크리에이터 협업, 미디어 플래닝과 퍼포먼스 마케팅까지 숏폼을 위한 올인원 서비스를 제공합니다. 창업 이래로 문체부, 여기어때, 삼양식품, 네오위즈, 신한은행, 넷플릭스 등 다양한 브랜드와 협업을 진행하고 있습니다. 숏폼, 왜? 어떻게? 무엇을? 에 대한 답이 되겠습니다.

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Creative Strategist, TikTok for Business, Global Business Solutions - Strategic and Creative consulting for business partners to discover success on TikTok - Search and incubate new business opportunities to drive TikTok Ads sales

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• Galaxy Olympic Marketing, Samsung Electronics (Jan. 2020~) Develop creative strategies through conducting case study of top brand’s experiential marketing creative and propose creative direction for the Samsung Galaxy. Formulate main creative idea and devise diverse experience programs and contents in alliance with the brand’s strategic priorities and marketing goals. Lead presentation which got first place for the internal idea competition. • Galaxy Flagship Store in Harajuku, Samsung Electronics (Jul.2019~) Campaign manager for the Galaxy Flagship Store to drive brand awareness in Japan. Managed multiple external agency communications to develop experience programs, films, key visuals and digital contents. Categorized feasibility of productions through collaborating with cross-functional teams. Execute successful experiential marketing activations on site & digital channels. Oversee the manifestation of branded contents in diverse outdoor and digital media. • Galaxy Olympic Showcase Pyeongchang, Samsung Electronics (Oct. 2017~) Campaign manager for the Galaxy Showcase Pyeongchang to promote Galaxy brand during the Winter Olympic Games period. Reestablish brand value through heritage exhibition, IOT experience, VR theater and other premium experiential programs. Devise and manage KPI evaluation methods including NPS, image-capturing based traffic counting solution, sales data and other multi-level information. • Galaxy Global Studios, Samsung Electronics (Mar. 2016~) Formulate experiential marketing strategies for Galaxy Studio designed to raise brand awareness during launch periods of key flagships across the globe. Activated successfully Galaxy Studio globally in 6 cities(Rio de Janeiro, Sao Paulo, Barcelona, Basel, Chongqing, Tokyo) by creating a standardized guide to be executed in more than 50 locations around the world per launch cycle.

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