Brand manager, in charge of cellphone category at Rocket retail group

Product Line Manager of Cordless Stick Vacuum Cleaner, Marketing team • Lead the overall business for the product category to achieve the business goal, P&L target and market share - Manage mid/long-term product portfolio, overall product lifecycle - Manage product portfolio pricing, in-store promotion by channels - Liaise with internal teams such as sales, trade marketing, marketing communication, tech& quality, logistics and regional portfolio team • Build product strategies for Korea local market - Lead new product launching project and built a go-to-market plan mainly on digital communication channels based on market analysis, sales trend, competition landscape, market trend and brand positioning strategy - Provide solid inputs to Regional Portfolio Team regarding - Strong validation of project based on market analysis, competitive analysis and P&L projection - Identify local market opportunities based on consumer/market insights and sales trend for future product development opportunities • Execute BTL activation - Plan and implement nationwide consumer promotions/campaigns at online & offline channels - Execute in-store POSM on the product category to drive sell-out, working closely with sales, trade marketing and brand communication part - Tight management of budget control and execution

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Marketing manager for WAY (smart skincare service)

1) Accounts Receivable - Payment confirm from direct customers (daily) - Bank reconciliation (weekly) - daily AR allocation (daily) 2) Accounts Payable - Processing invoices (weekly) - Posting transactions to SAP (daily) - AP allocation (Weekly) 3) Others - Adhoc and other administration duties

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* 직책 및 담당 카테고리 : 프로덕트 매니저 (과장) / 컴팩트카메라 및 포토프린터 1) 연간 제품 판매전략 및 마케팅 계획 수립 2) 제품 수요 예측 (월 2회) 및 판매실적 관리 (월 1회) 3) 제품별 P&L 분석 및 예산 관리 (연 4회) 4) 신제품 도입 전략수립 및 가격/판매채널 결정 (연 2회)

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