Carpenstreet(ACON3D) https://www.acon3d.com/ - 사업/운영 전략 - 브랜드팀(커머스, 영업, 마케팅, 콘텐츠) 총괄 - 신사업개발

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'오늘의 집' (https://ohou.se/) - #1 Online platform in the Korean interior market - Content-based commerce & platform start-up > Enterprise-wide strategy & planning - Online commerce data analysis & strategy derivation - Market research, analysis & business planning > IT Commerce business development - Market/consumer analysis & BM development - Product management, sales & marketing

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Research Assistant for client in the consumer goods sector. - Especially contributed in developing marketing strategies, conducting various market / consumer analyses, delivering brand marketing & communication insights - Derived an industry-focused standard for NPD and R&D/product innovation strategies based on various specialist interviews and intensive research on market leaders - Derived an industry-focused strategy for client employee assessment from collecting and analyzing sporadic data on competitors’ organizational R&R/KPI - Established product pricing standards for each product group and distribution channel from investigating and diagnosing current client/market conditions - Took active role in the translation of client translation material and conference calls - Conducted multiple industry specialist interviews & shared its contents in an easily comprehensive form

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> Main role in the brand strategy, marketing communication, public relations for 3 brands - Womens Fashion (KUHO, LEBEIGE) and Luxury Brands (Tory Burch) > Sub role in marketing team & division level administration (executive reports, CSR, event planning, etc.) > Sub role in division & firm level TFTs (NPD, brand design, etc.) - Took active role in developing seasonal/yearly brand marketing strategies : Analyzed sales & marketing performance, conducted market/consumer research, worked closely with all other brand related departments, and made continuous attempts to newly collaborate with various areas/industries. - Responsible of ATL marketing activities including TV, magazine, online, mobile mediums : Worked with numerous media & advertising firms to execute efficient ATL marketing campaigns, directly managed KUHO SNS & homepage accounts, and also reported performance analyses (utilizing GA, Iconosquare, reports from agencies) to executives regularly. - Developed & executed BTL marketing campaigns and actions including VIP events, fashion shows, store events/promotions, etc. : Planned/executed marketing events with multiple event/PR agencies, venues (major hotels, FSSs), reporting results (including sales reports, VOCs) to executives - Planned & produced seasonal/occasional brand visuals (photo & video content) : Worked with agencies, stylists, photographers, video specialists to create brand visuals seasonally and occasionally, simultaneously communicating with other internal teams (MD, VC, design) - Managed PR activities for brand including celebrity relations, influncer activities and press coverage : Closely communicated & managed PR agencies for efficient brand exposure in various mediums - Took role in communicating with overseas headquarters, including daily mail/conference calls and managing Seoul HQ visits (TB) : Especially worked with AP HQ to plan/execute on/offline marketing events/activities and influencer coverage on a daily basis

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Led, participated and presented a re-branding strategy project for Korean artist, Ucchin Chang, under supervision of Prof. Eunju Ko, Yonsei University (www.ucchinchang.org) - Conducted lit. research to assess current market & competitors in the Korean art market to create an internal DB & for utilization in research - Benchmarked successfully branded artists, especially communicating with Youk Shim Won - Interviewed various renowned figures in the art market for qualitative analysis on artist UC and the current art market - Formed a hypothesis on targeting & marketing for artist UC, and conducted targeted surveys & FGIs to verify - Suggested marketing solutions (industry collaborations, social network marketing, museum goods, gallery events) & planned project schedules accordingly

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