Employee #3 at direct-to-consumer CPG ecommerce brand, OJOOK, founded by former executive director at Glossier; featured on Vogue, Beauty Independent, and Glossy. Worked with product and creative team to plan social media & marketing calendar and built emails drips for product announcements, promotions; increased social media followers organically by 212% in 3 months . Superheaded and executed new marketing campaigns across multiple channels including search, social, affiliates, influencer, collaborations such as Which Five Element Are You? (8% increase in email subscribers), Morning Ritual & Five Elements Giveaway (engagement rate of 27%), and The Great Dental Debates. Led project planning and execution of the OJOOK website on Shopify with external web developer, continuously build pages using HTML, and identify new features to improve customer experience. Managed all sales reporting on a weekly, monthly basis for global C-level executive team, tracked and analyzed results of marketing campaigns, making adjustments for under-performing content.

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Solely responsible for lead generation, scoring strategies and passing MQLs to sales. Increased number of closed deals from outbound sources by 13% within four months and generated $2.9M in revenue. Led bi-weekly meetings with 7+ vendors and freelancers to communicate key recommendations to guide strategy that can deliver against KPIs; negotiated potential vendor contract savings of $24K.

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Collaborated with creative agencies to develop internal social media marketing strategy and content calendar for 13 Dell Canada Vice-Presidents, ensuring consistent branding and messaging across multiple channels.

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