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신기쁨
Data-driven business strategist with 6+ years of experience in leading ROI-driven acquisition and retention campaigns for business clients and end consumers.
經歷
- Provide strategic and operational support to platinum publishers to drive the revenue growth - Recruit, educate, and grow high potential publishers in various verticals and geographies
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2017년 10월 - 2019년 5월 · 1년 8개월
Customer Marketing Project Executive
2018년 10월 - 2019년 5월 · 8개월
- Planned, managed, and analyzed email marketing experiments to scale the business - Independently led A/B testing of different aspects of email including design, content, time of send, and suppression logic while working with development and design teams
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Marketing Specialist, Recruitment
2017년 10월 - 2018년 9월 · 1년
- Planned and created employer branding content to increase awareness in key markets - Strategized and executed employer brand localization experiments - Built and maintained an automated content dashboard for content performance analysis
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- Revamped marketing strategy and increased QoQ ROI by 290%, leading a team of 6 - Built an automated B2B inbound process and created monthly sales opportunity of $20,000 - Managed branding and communications and published articles on media like Forbes and Inc.
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- Devised non-paid user acquisition strategy and acquired the first 2,000 users in 1 month - Automated retention campaigns and increased WoW retention rate by 100% - Analyzed in-app user behavior and optimized UI/UX through A/B testing
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- Generated $20,000+ revenues in Q1 as a one-man band through MVP user acquisition - Generated 100+ viable leads weekly with 25% lead-to-user CR - Optimized digital marketing mix through data analysis and attribution modeling
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學歷
Dean's Honours List; Full Scholarship
活動
자격증
Advanced Google Analytics
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Google Adwords
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Inbound Sales
자격증
Email Marketing