• Sales and Marketing: Developing and implementing sales (B2B Dealership and E-Commerce platforms such as Amazon, Wayfair and own commerce website powered by Shopify) and marketing strategies to drive revenue growth and increase market share. • Product Development: Leading the development of new products, and ensuring that products meet local quality standards and customer requirements. • Financial Management: Managing the company's financial resources, including budgeting, forecasting, cash flow management and doing a P&L analysis. • Operations Management: Overseeing the logistics and supply chain management to ensure efficient and effective operations.

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■ Establishment of US Entity • Successfully established the US business entity by developing a comprehensive business proposal to management and securing the necessary capital for the US entity • Outlining the company structure, functions, values, goals, and financial projections • Built a strong entrepreneurial spirit and drive within the organization, fostering a culture of innovation and growth to drive long-term success • Conducted extensive market research to develop a deep understanding of the US market, its regulatory environment, and cultural nuances to facilitate successful market entry

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■ Business Planning and Process Improvement • Design and execute annual planning processes with cross-functional partners for long-range and annual planning. • Develop critical business processes, management and review systems. • Drive efficiency and process improvements by identifying initiatives to remove obstacles and improve processes. ■ Financial Reporting and Investor Relations • Collaborate with corporate department leaders and finance teams to review all press release and KOSPI filing data. • Establish a strategy for overall investment community engagement and maintain relationships with investors. • Monitor and respond to IR email and voicemail inquiries. • Support preparation for Board of Directors meetings and Annual General meeting. ■ Capital Management • Deliver outstanding long-term investment returns through capital management (AUM $400m+), review and execution of equity, private equity deals, start-ups, and more.

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■ B2B Dealership Business • Developed and executed overall sales strategies to achieve revenue and profitability targets. • Managed global B2B dealership business, including customer acquisition, relationship management, and sales growth. • Negotiated and renewed contracts and agreements with partners to ensure favourable terms and conditions. • Planned and executed the launch of new products, and conducted product training sessions for dealers • Organized and managed trade shows, including coordinating logistics, designing and building the booth, and training staff on product demonstrations and customer interactions • Organized and managed furnishing projects by developing proposals and contracts, managing logistics, overseeing delivery, and identifying and mitigating project risks and issues. ■ Global E-commerce Business • Managed global e-commerce businesses such as Amazon, Shopify and Wayfair, including overseeing online store operations, order fulfilment, ad planning & performance review and customer service. • Developed and executed digital marketing strategies to drive traffic, improve customer engagement, and increase online sales. • Analyzed website and social media performance data to identify areas for optimization and improvement. • Collaborated with cross-functional teams to ensure smooth operations and excellent customer experience.

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