• Focused primarily on designing a overall website for School of engineering to show program, about, research in addition to multiple external school labs. • Directed usability improvement projects with user research such as surveys and interviews, successfully more than doubled the user's product comprehension from 38% to over 80% within 2 months. • Designed visual assets, specializing in space design and visual merchandising for Berkeley's School of Engineering events.

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[Fluid Interfaces Group] • Developed a web-based prototype designed for conducting research studies, specifically targeting the area of memorization through the use of mnemonics, Language Learning Models (LLM), and Generative AI. This prototype was utilized in a study involving 12 participants, wherein I played a key role in conducting portions of the user studies. • Ideated and brainstormed on the type of study on new mnemonic using phonetics with AI-generated image to conduct, as well as how to structure the study and experiments related to memory. • Submitted a research paper to ACM CHI, a premier conference in the Human-Computer Interaction (HCI)

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• Participated in an IDEO hackathon alongside Silicon Valley Bank to tackle issues related to hybrid work arrangements, exacerbated by the pandemic. This situation led to increased employee fatigue, depression, and lack of motivation.

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• Established and led the design for Maison De Cosme, a cosmetic complex store in a Seoul duty-free shop, attracting 100,000 visitors annually. Defined the vision, strategy, and roadmap of the shop. • Renovated the atrium of a Seoul duty-free shop into an LED facade, creating a seasonal campaign with a 3D motion video. Achieved a 185% increase in customer numbers compared to the previous year. • Participated in bidding projects for Incheon International Airport's 4th duty-free shop, contributing ideas for design differentiation. • Designed strategic planning for the Tsim Sha Tsui duty-free shop in Hong Kong and created a media façade design for a digital pop-up space for brands.

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• Launched and led the world's first Boy de Chanel event, proposing barbershop and tailor shop pop-up events as sales venues in 2018. Achieved 110% of the sales target, recognized on the Chanel intranet as the best case. • Led the design for the Chanel Red Library pop-up event, managing the layout and store plan as a project manager. Attracted 10,000 visitors over two weeks. • Designed for the Chanel Studio Makeup Artist pop-up event at Shinsegae Department Store, contributing to an increase in sales of $100,000. • Designed the world’s first Chanel Beauty Studio Visual Merchandising (VMD) at Jamsil Lotte World Mall in Seoul. • Proposed and implemented a new concept design for the Asia Pacific conference, Chanel Backstage, as a project manager. Received positive feedback from the Vice President in APAC.

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