Designed Professional Marketing strategy from Portfolio, Partnership, sync up mixed R&D with marketing/Sales Business opportunity activity together with Partners (Chipset, Module, Telecom, Cloud, Platform, Design house and vertical segmented manufactures) - Consultancy role from IoT Edge(MCU) to gateway(MPU) and Compute Cloud with IaaS/PaaS/SaaS partners (Collateral Architecture from Atmel IoT edge to Global Cloud partner’s vertical IoT industry solution including Big data case, Cognitive solution so that can be proposed to customers) - Executed Atmel Cloud Partnership Strategy in Global and regional Cloud/Telecom Partners (SKT, KT, KETI, IBM, Amazon, Microsoft, Pubnub, Exosite, interdigital etc) - Business development with IoT Partners and OCF alliance (SKT, Samsung, Intel, KETI etc.) in vertical IoT segment industry Among diverse (Industrial, Retail, Smart home, Healthcare, Automotive etc.) - Designed IoT Product Portfolio for vertical segments and Atmel Cloud Partner Strategy (IoT Edge compute to Compute Cloud) - Represent IoT Portfolio (MCU/MPU, Connectivity, Crypto and Cloud) as highly global leadership position to IoT Infrastructure players - Great team build-up skill of injecting motivation, Goal initiative and Cross Functional work mind shared with internal Stakeholders

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- Business Development in global TV set maker - Contract with Philips, Raken(Visio) and TPV in Taiwan and China - Developed strategic Business partnership chance with LG Display Panel with TLi T-Con - Promote new portfolio for business opportunity - Market research on new technology and market trend for new product & business planning

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- Business development of mobile device (FM Tx, Touch, LED, Audio, PM IC) to large OEMs - Technical marketing role leading R&D and operation team internally and externally - Marketing insight for Competitors, Market & products trend analysis and game planning - AMOLED Display driver IC Project proposal as a Product and field marketing - Proposal and achieve SoC Development contract & Negotiation

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- Business development in large OEM and Hi-Fi Audio Customer in Korea market - Managing China market customers and distributor’s business opportunity - Technical coordinator between China FAE team and HQ R&D team - Development reference with Baseband and multimedia chip makers for business development co-work - Product planning, market research, cost estimation, competitor analysis, biz plan & Scenario (3C, STP, SWOT, Price strategy etc.) - Multiple role conducted in procurement, quality, export/import, government project proposal

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- Developed potential customers in Japan, USA, Europe customer - Successful business: NEC, Sanken, Sansha, Renesas(Japan), IXYS(USA), Thomson(EU) - Coordinator role between internal team and customers team - Set up the systematic ERP and work flow of respectively different customer’s operation requirement - Coordinating different team internally/externally among marketing, R&D, operation, ERP and QA, Line planning team - Responsible for Import/Export in customs clearance

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