• Founded an eCommerce pet store, "DDALGI JAM PET", with 2 founding members, a Marketing Manager and Merchandising Manager. • Searched for products that matched with cat owners' needs, conducted a competitive analysis and customer research. Decreased product unit prices by 10% by negotiating with overseas factory owners. Negotiated warehousing costs and made a contract with a 3PL center. • Created and designed e-Commerce website and iterated product detail page's contents and copies to increase checkout conversion rate. Conducted a A/B testing to validate product detail page resulted in a higher conversion rate by 20%. • Acquired 500+ cat owner Instagram followers through social media marketing in 3 months and increased daily site impressions from 25 to 200+ for a week, resulting in 6% of the conversion rate on average. Achieved the KPI target through Search Engine Optimization and Search Ad

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• Planned and conducted user interviews and user testings and leverage research insights to validate user needs and to iterate interaction design decisions and specifications. Led usability improvements to an average 94 NPS score rating based on quantitative and qualitative metrics. • Created cross-device and cross-platform user experience (user flows and interactions) for smart speaker secure setup using Sketch, Figma, Principle, Zeplin, and Jira. • Redesigned and launched interaction and interfaces of mobile device permissions of the latest setup experience (Location and Bluetooth sharing) to adhere to iOS 13 updates. • Led weekly meetings with engineers and PM for continuous feedback and iterations.

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•Spearheaded to design and information architecture of an open-sourced design/research manual for digital health products design community. •Collaborated with design director and visual designer to establish the project requirements. •Designed user flows, wireframes, high fidelity mockups, and interactive prototypes. •Conducted 10 user testings with internal and external participants.

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• Spearheaded the design and research of Security Insights web feature to help administrator users interpret security data better and make appropriate responses. • Advocated for User Experience and engaged Product Management, and Engineering. • Established the Admin team’s first research study template and conducted user testings and interviews for Security Insights Web feature. • Redesigned Support Center features to diminish call volumes.

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• Led the research, design, and evaluation of PEEQ’s native mobile app to better onboard new users and keep bounce rates low by collaborating with CEO and design director. • Created sitemaps, wireframes, clickable prototypes, and dynamic interactions and iterated them based on 10+ design critiques.

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