Account Planner, Senior Manager, Brand Insight Team Brand strategy, Market research, Digital marketing consumtancy • KAKAO bank in 2018 - Consulted Annual Marketing plan including product, branding, sales and CRM via FGD. - Defined brand identity system for every consumer touchpoint with multi-functional teams. • Korea Tourism Organization in 2018 - Defined brand roadmap, annual marketing plan and performance measurement method. • SK telecom in 2018 - Defined data-driven marketing mechanism for CRM. • BMW Korea - Defined new brand essence and positioning strategy. - Defined CDJ map for generate Lead via digital channel. • KB card - Defined data-driven marketing mechanism for CRM. • And defined marketing strategy of several large company (SK, KB card, etc)

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Senior Account Manager, Team leader, Strategic planning Div Brand strategy, Digital marketing, Growth hacker, Contents marketing • PizzaHut Annual Marketing in 2015-2017 - Consulted Annual Marketing plan including product, branding, sales and CRM. - Defined new brand essence and slogan, and produced brand application for every consumer touchpoint with multi-functional teams. - Executed several branding campaigns and honored as a silver prize in Korea digital award 2015. - Managed several product marketing plans and executed a mix of ATL, BTL and digital since Jan, 2015 and obtained 25% Sales Growth and 160% SSSG annually. - Structured a marketing execution plan can be applied to every product launching plan including online DA, SA, SNS, CRM, PR and TVCM. • Project Manager of Mediance business planning - Defined business plan and marketing strategy of “SNS Influencer marketing platform”, Mediance, In-house venture of AdQUA Inc. • Samsung Life Insurance in 2014 - Defined and presented 2015 annual marketing plan with Sales, Branding, CRM and Recruiting. - Executed branding campaign concept and produced digital video advert “당신에게 남은시간” - Honored as a Golden prize in Korea Adverting award 2015 and Finalist in New York Festival 2015. - Obtained No.7 Great Company by Interbrand in 2014. • KAKAO Home clean in 2016 - Defined launching campaign strategy via performance ad plan via BTL and digital. • SK Telecom LUNA S Launching Campaign in 2016 - Defined brand positioning, brand roadmap, marketing mix and launching plans. • Kyobo Lifeplanet Insurance in 2016-2017 - Defined Annual Branding Roadmap, Marketing plan including service launching plan and sales Ad. • KT digital marketing in 2016 • AIA Insurance and Samsung Fire Insurance in 2015 • And several strategic planning for Large consumer sales business.

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Marketing Manager, Early Founding Member, Frientrip (Frientrip is providing activity tickets via e-commerce with social networking.) • Defined business plan, brand essence, positioning, brand roadmap, and marketing mix. • Managed Brand communication and sales promotion. Generated 5,000 Facebook group members without Ads and earned 40 million won in sales within 2 months • Systematized product developments and marketing contents copy-writing. Project Manager, INSPIRE.D (INSPIRE.D: Marketing creative business unit in Crevisse partners) • Project Manager of ‘GS Caltex Yeosu-Expo campaign’ – Defined a brand campaign strategy and on-off line integrated project. Honored as Winner in ‘2012 Korea SNS Awards (GS Caltex)’ Operated fan growth Ad in Facebook for obtaining 50,000 fans in a month • Account Executive of SAMSUNG Camera WOW Traveler Global SNS campaign – Created campaign contents and managed campaign contents creating of New York and London site team. Account Executive of Worldvision Brand campaign – Defined a brand campaign strategy. Managed campaign plan of user acquisition and retention. Operated fan growth Ad in Facebook for obtaining 30,000 fans in a month • Project Manager of UNICEF Korea Brand campaign – Managed smartphone application development, quality assurance and on-line advertisement. Honored as 1 st prize in ‘Global UNICEF innovation initiative awards’ • Project Manager of TNT Express Korea brand communication - Defined and executed a brand roadmap and communication plan

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Photolithography Engineer, Semiconductor Laboratory Advanced Development of Next generation memory chip • Generated “Process indicating system improvement plan” and honored as a winner in “Process Improvement Proposal Presentation of Freshman”. • Analyzed process data into formal analysis and in-formal analysis. • Developed next generation memory chip process technique at defect rate below 5%. • Ranked top 10% performance among 2,500 new employees in 2010

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