• Performed growth marketing by operating each paid channel and optimized campaign with funnel design, performance analysis • Established CRM retention planning to achieve target KPIs and attract new users of Coupang Play for MAU activation • Developed marketing strategies through analyzing market trends, user segments improved CVR by hypothesis setting, A/B test 쿠팡플레이의 퍼포먼스, CRM 마케팅 담당 • 쿠팡플레이 시리즈 ‘안나’ ‘토트넘 내한 경기’ ‘유니콘’ 및 다수 타이틀 광고 기획, 소재 제작 및 운영 • 매체별 성과 개선 및 쿠팡플레이 유저, 스트리밍 데이터 분석 • Retention, Activation 등 다양한 목적별 타겟마케팅 전략 도출, 쿠팡 코어와의 협업을 통해 다양한 CRM 채널 관리 • 경쟁사, 시장 동향 리포트 작성, 보도자료 플래닝

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• Performed User Acquisition Marketing by planning contents for advertisement and analyzing advertisement data of competitors • Established marketing strategy for global users and successfully launched a media platform in North American market • Led content marketing by planning social contents such as copywriting, ad video and managed social channels • UA 마케팅, 글로벌 광고 소재 기획, 캠페인 운행

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•Assisted vehicle development by coordinating Infotainment Technology transfer between Hyundai headquarters, local R&D center, and local vendors through providing technical translation • Conducted competitor product analysis by physically “tearing down” competitor’s product vehicles into parts and created ‘Weekly India Market Intelligence Report’ • Assisted with designing a new R&D center in India and created a PR video for investment committee review •IT 개발지원, 제품기획, 동향 조사, 분해분석 지원, 기술번역

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• Analyzed viewership trend of age group of 20-50s by collecting online data and analyzing program contents • Operated commercial and video content by managing company server and broadcasted to television assisting master control room • Coordinated with the production/press/editing department for content transmission and designed graphic images and subtitles

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