**Position Introduction
The issues in education are not just problems for individual users. Students, teachers, and parents all experience discomfort in their own contexts, and there is still not enough service to connect and resolve the overall experience. Concept Principles is tackling this issue using AI, data, and digital experiences, and is looking for a PM to redesign the educational ecosystem from a product perspective.
**Introduction to Concept Principles
Since its publication in 1991, Concept Principles has maintained a unique brand position in the field of mathematics education. With a stable financial structure of an annual revenue of 20-25 billion won and an operating profit margin of about 50% over the past decade, in 2017, the first generation of IT entrepreneurs in Korea (Koh Samu-yeol, with experience in KOSDAQ listing and overseas M&A) joined as CEO and is actively pushing for a transition from a publishing-centered company to an AI-based educational service company.
Recently, in order to lead education innovation not only in mathematics but also in English, it strategically acquired Dishear, which owns over 80 English language academies nationwide (A-dot). Dishear is also a solid company achieving over 50 billion won in sales and over 16% in operating profit, and has the foundation to achieve IT innovation by receiving immediate feedback from actual users both online and offline.
Thanks to this solid financial base and user base, it has a rare environment that allows for long-term product development without relying on external investment. Concept Principles now stands at a turning point where it can experiment with and expand new technologies and services based on existing assets, and is looking for people to help create this flow.
• Define problems in the overall educational experiences encompassing students, teachers, and parents and establish product strategy
• Set direction for AI and data-driven educational services and core UX/policy planning
• Establish product roadmap and prioritize, lead product development from end to end
• Execute services through structural collaboration with development, design, AI, and content teams
• Discover problems based on user data and qualitative insights and continuously improve
• Advance product through experimental approaches (hypothesis testing)
• Coordinate requirements among internal stakeholders and lead decision-making
• Over 5 years of experience in planning and operating mobile/web-based services
• Experience in defining and solving customer pain points with problem-centered thinking (Problem-first)
• Data-driven decision-making skills: experience in defining key indicators, designing experiments, and analyzing user behavior
• Collaboration skills to communicate logically and consistently with development, AI, design, and content teams
• Strong understanding of or willingness to actively learn about AI/data-driven products
• Experience structuring requirements and prioritizing in complex stakeholder environments
• Experience in EdTech or the education domain
• Experience planning AI-based services, recommendation systems, and personalized services
• Proficient in using data analysis tools like SQL, Amplitude, Python
• Experience leading the planning of new services or fundamentally resolving problems
• Work experience in various educational settings such as startups, educational institutions, and academies
• Experience significantly improving work efficiency by productizing complex operational processes
Benefits and Work Environment
- Support for health club registration fees worth 900,000 won near Gangnam Station upon regular employment (employee pays 200,000 won)
- Support for purchasing books necessary for self-improvement
- Support for job-related training expenses
- Annual health check-up
- One year subscription to Millie’s Library
- Various events such as Happy hour, All hands Day, Cultural Day, etc.
- Flexible annual leave use
Document screening - 1st job interview - task screening - 2nd executive interview - final acceptance and negotiation of treatment
*Task screening may be omitted depending on the applicant's career.
*Please make sure to submit your portfolio when applying.
