• Operate user acquisition campaigns utilizing global marketing channels (e.g., Meta, Google Ads, TikTok, etc.)
• Manage monetization of IAP (In-App Purchase) & IAA (In-App Advertising)
• Plan and execute UA strategies for new and live games
• Collaborate with internal teams (Creator team, Data team, etc.) to devise marketing materials and strategies
• Manage and report performance by media based on data analysis
Hiring Background
Founded in 2011, AIMD (formerly Gameberry) is a venture builder where experts from various fields come together to tackle diverse problems.
AIMD has multiple business organizations including 'Blokcore', which is engaged in Web3 investment and project building; the 'Whistling Dog', the number one pet super app based on usage; a 'Content Studio', which develops and publishes IP directly; 'Gameberry Studio', 'Eclipse', and more game studios; and the full-funnel marketing company 'Martini.io'. These are based on AIMD's direction to solve meaningful problems sustainably, and to achieve this, we define flexible collaboration structures, expertise, high levels of immersion, and diverse attempts as core values and practice them company-wide.
AIMD achieved total revenue of 37.6 billion and operating profit of 17 billion in 2022, growing by more than 100% in both total revenue and operating profit compared to 2021. The 'Gameberry Studio', which successfully develops and releases various genres of mobile games both domestically and internationally, and 'Martini', a digital marketing company aiming to set new standards in martech through full-funnel strategies, have been spun off into independent companies while actively nurturing CICs with high potential for success, focusing on creating positive impacts and value.
"CHALLENGE THE ODDS FOR A PROBLEMLESS WORLD."
AIMD believes that successfully doing business is no different from solving the problems of the world we live in, and we aim to steadily address the world's issues together with capable individuals. We want to create positive impact through business with you.
[Introduction and Vision of the UA Team]
<In 2023, UA team has accomplished the following!>
• Driven over 2 million paid downloads
• Executed marketing for 13 titles
• Conducted marketing in over 50 countries including South Korea, the USA, Taiwan, and Japan
<Joining the UA team, you can expect the following!>
• You can take a deep dive into data that can only be handled in-house.
• You can manage a revenue level of 1 billion won per month.
Responsibilities
• Operate user acquisition campaigns utilizing global marketing channels (e.g., Meta, Google Ads, TikTok, etc.)
• Manage monetization of IAP (In-App Purchase) & IAA (In-App Advertising)
• Plan and execute UA strategies for new and live games
• Collaborate with internal teams (Creator team, Data team, etc.) to devise marketing materials and strategies
• Manage and report performance by media based on data analysis
We are looking for someone who:
• Is very interested in mobile games and marketing, with extensive playing experience
• Has an interest in data-driven analysis or has experience handling tools like Excel/MMP, etc.
• Is familiar with quick execution and iterative learning, and is flexible with challenges and trial-and-error.
It would be great if you also have:
• Experience in mobile marketing within the gaming industry
• Experience using mobile app attribution tools (e.g., AppsFlyer, Adjust, etc.)
Hiring Process
• Document submission → Pre-survey → First interview → Final interview → Salary negotiation → Final acceptance
