[Marketing/GTM Strategy Establishment Using Performance Tracking Tools (firebase, Mixpanel, etc.)]
* Plan strategies for the ORZO app to grow in the Global Test Prep market together with the ORZO Product Owner.
* The Sling team aims to become an organization that makes data-driven decisions by repeatedly deriving and verifying hypotheses.
* Identify data checkpoints and confirm the basis for decision-making using data analysis tools.
[Execution of Global/Domestic Marketing]
* Since the Sling team aims to be a small but efficient organization, I must lead the verification of my strategies.
* Define and execute tasks to grow the product globally, including online/offline marketing, recruiting university ambassadors, and running viral campaigns.
* Make efforts to maximize the metrics of ORZO users/payers in the domestic secondary school and civil servant learning markets.
Main Responsibilities
[Marketing/GTM Strategy Establishment Using Performance Tracking Tools (firebase, Mixpanel, etc.)]
* Plan strategies for the ORZO app to grow in the Global Test Prep market together with the ORZO Product Owner.
* The Sling team aims to become an organization that makes data-driven decisions by repeatedly deriving and verifying hypotheses.
* Identify data checkpoints and confirm the basis for decision-making using data analysis tools.
[Execution of Global/Domestic Marketing]
* Since the Sling team aims to be a small but efficient organization, I must lead the verification of my strategies.
* Define and execute tasks to grow the product globally, including online/offline marketing, recruiting university ambassadors, and running viral campaigns.
* Make efforts to maximize the metrics of ORZO users/payers in the domestic secondary school and civil servant learning markets.
Qualifications
• Experience and insights into the domestic education market (secondary schools, civil servant, etc.) or the global education market (especially English-speaking regions).
• Insights into global customers (especially from English-speaking regions).
• Proficient in business English, even if not a native speaker.
• Ability to interpret and utilize complex marketing-related data to identify issues and derive improvement plans.
• Ability to travel abroad smoothly.
Preferred Qualifications
* Experience running paid ads on mobile advertising platforms such as Google Ads, Facebook, Search Ads.
• High understanding of both the domestic and global education markets.
• Marketing experience related to app subscription (usage rights) business model.
• Strong interest and experience in tablet-exclusive apps (iPad, Galaxy Tab).
• Experience attending high school or university abroad.
• High aspiration for the global market.
• Strong interest in using AI to enhance work efficiency.
Hiring Process
• Document screening
• 1st round job interview
• 2nd round culture fit interview
• Offer (negotiation of compensation, start date, etc.) and reference check
• Final acceptance and joining
