• Support overall product management tasks for brands acquired by NextChapter.
• Support the establishment of the brand vision. (Defining key customers, establishing brand mission, creating slogans, ideating new product categories)
• Analyze domestic and international competitive product trends for brand growth strategy development and benchmark activities.
• Manage SNS (Instagram, own mall) for promoting new product sales and plan and publish marketing content for each channel.
• Support influencer seeding to increase awareness of new products. (Research influencers by channel, analyze fit with the brand)
• Collaborate with various functional organizations such as marketing, product development, design, and channel management to enhance brand equity.
More about this job (linked)
The Brand Manager at NextChapter plays a key role in elevating the brand by inheriting the philosophy of the existing brand owner. As the 'final advocate' of the brand within NextChapter, they establish brand strategies and coordinate collaboration among various functional teams within the company.
(This position is only open to candidates who can work for at least 6 months.)
This position assists the Brand Manager, who is the head of the brand, in executing the A-to-Z of brand operations, from strategy development to marketplace operations to improve the brand's performance. In addition, they coordinate collaboration with the Product Development team to develop new products according to the brand's product roadmap, and partner with the Performance Marketing team to dominate key target keywords, among other activities as a brand manager.
NextChapter's Brand Manager can learn modern brand management methodologies optimized for operating online native brands. By utilizing cutting-edge data analysis techniques, they can derive insights about consumers and the market, using these insights to build brand equity.
Join the Brand Management team, composed of talents with diverse backgrounds such as serial entrepreneurs with exit experience, top-tier consumer goods brand startups, and individuals from global tech companies.
Key Responsibilities
• Support overall product management tasks for brands acquired by NextChapter.
• Support the establishment of the brand vision. (Defining key customers, establishing brand mission, creating slogans, ideating new product categories)
• Analyze domestic and international competitive product trends for brand growth strategy development and benchmark activities.
• Manage SNS (Instagram, own mall) for promoting new product sales and plan and publish marketing content for each channel.
• Support influencer seeding to increase awareness of new products. (Research influencers by channel, analyze fit with the brand)
• Collaborate with various functional organizations such as marketing, product development, design, and channel management to enhance brand equity.
