【Korea's No. 1 cafe ordering platform - 패스오더】
페이타랩 is a startup that operates ‘패스오더’, Korea's No.1 coffee ordering platform.
패스오더 was developed in 2018 as a simple smart-order service to make the smart-order system—previously only available to large franchises—available to small-to-medium franchises and independent cafes, addressing social issues such as labor cost burdens and poor sales for self-employed owners.
Despite the investment winter, our competitiveness and growth potential were recognized in the market, and in January 2022 we successfully raised investment of 12.1 billion 원 in Series B. About a year and a half later, in September 2023, we raised another round, reaching a total accumulated investment of 20 billion 원.
페이타랩 has been growing rapidly this year as well, achieving the metrics we reached over the past year within three months, and continues to break records and grow at an impressive pace!
ⵌ【 페이타랩 is hiring across all roles! 】
We are rapidly expanding the team to bring in colleagues who will help us reach higher goals and expand into wider markets. Now is the best time to join 페이타랩, the leader setting standards in the cafe ordering platform market!
ⵌ【 Five unique competitive advantages of 패스오더 】
1. Order ahead anytime, anywhere—no waiting in line during busy times! (Save 10 minutes every day)
2. No estimated pickup time based on store conditions—pick up at the time you want!
3. Order, pay, and earn rewards all in one with 패스오더!
4. Reorder your daily coffee in just 3 clicks!
5. Order from over 300 brand cafes using a single 패스오더 app!
Echoing our CEO's management philosophy, “We will not settle for mediocre success,” and 페이타랩’s mission “Pay+Data+Lab,” we keep pushing forward without settling until we digitalize analog-based self-employment market data.
■ 페이타랩 CEO Interview: https://bit.ly/3yEZh18
: If you are curious about our future goals and vision, hiring criteria, and why you should join 페이타랩 among many companies.
ⵌ【 Relentless growth achieved by refusing to settle 】
『 Achieved cumulative investment of 20 billion+ 원 during the investment winter』
『 Forbes: Top 5 food & beverage apps loved by Koreans 』
『 App Store 2024 - #1 in Food & Drink category 』
『 Tripling year-over-year, 1800% revenue growth 』
『 Reached 9 million app users 』
『 Google Play Store rating 4.9 』
『 Repeat order rate over 80% 』
『 599 cups per second 』
*2018 ~ Present
ⵌ【 Here's the secret of our growing team. 】
페이타랩 brings together people obsessed with work and growth. They are people who feel exhilaration from being deeply immersed in their work and producing excellent results. These people, driven by an obsession with growth and not settling, come together to create remarkable growth.
Join team 페이타랩 to learn our winning points, solve problems, and find the next right answer with us!
🗣️ Hear stories of 페피(구성원) who grew rapidly with the company!
https://youtu.be/7Snm4lvfcuUsi=vVpLJxwsHiC79lPE
📝 Check out the newly launched 페이타랩 team blog!
https://blog.paytalab.com/
【 페이타랩 offers three opportunities 】
■ A definitive opportunity for career growth
As a rapidly growing company, there are countless missions to tackle. By being given challenging missions and quickly solving them, you will experience explosive personal growth and build a career that stands out from others.
■ Opportunity to work with outstanding colleagues
With high talent density, you will work with passionate and highly capable colleagues. Because people here are serious about their work, you can exchange great stimulation and insights with colleagues and create synergy in an environment that fosters this.
■ Opportunity to focus only on work
We remove unnecessary procedures and inefficiencies so you can focus solely on work and fully demonstrate your abilities. In particular, we do not compromise on organizational culture to prevent people-related difficulties.
【 그로스해킹팀 📈 】
그로스해킹팀 performs CRM (customer relationship management) to help users and store owners using 패스오더 experience and better utilize the value of 패스오더. They drive product growth through experiments and constant validation by any means necessary.
The goal is to build an organization where data flows so decisions can be made based on data rather than intuition. 그로스해킹팀 is composed of experts who always think from the user’s perspective for business growth and know 패스오더 better than anyone.
◆ Curious about the 페이타랩 그로스해킹팀?
https://paytalab.notion.site/growth-hacking
【 This is what you'll be working on! 】
"We are not simply looking for a marketer who only sends messages."
Currently, 패스오더 is focused on the challenge of building a 'revenue automation pipeline' that continuously drives partner store revenue based on accumulated data from 10 million users. We are looking for a growth marketer (growth hacker) who will design automated targeting logic from the ground up to deliver personalized experiences based on user context—not one-off campaigns.
ⵌ Problems to solve
• Improving complex funnels involving data from 10 million users
• Building a growth engine that tangibly helps store owners increase revenue
• Systematizing repetitive manual work
ⵌ Way of working
• Designing sustainable logic rather than one-off campaigns
• Hypothesis validation and iteration combining customer voice and behavioral data
ⵌ Growth opportunities
• Experience building a 'data-driven marketing automation system' beyond artisanal marketing
• A concrete career record of designing core drivers of business growth
We are looking for someone who wants to think together about "how we can focus on more important work instead of repetitive tasks" and who wants to build a marketing system that makes the success equation work on its own from the ground up.
【 We're looking for someone like this! 】
• At least 2 years of experience in CRM or growth marketing, or equivalent skills and achievements
• Experience designing and operating large-scale CRM campaigns with over 1 million sends
• Experience building automated scenarios for customer journeys using Braze or an in-house CRM automation solution
• Concrete examples of improving specific metrics (retention, conversion rate, etc.) beyond targets through data-driven experiments
⭐ When applying, please submit answers to the following pre-questions. (Required)
1. Describe a case where you improved a specific metric through data-driven experimentation, including quantitative improvement figures.
- Please describe the process: problem definition ＞ hypothesis formulation ＞ experiment design ＞ performance measurement ＞ reflection and improvement.
2. Explain your hands-on experience designing and building CRM automation logic using the structure below.
∘ Tools used (ex. Braze, in-house solution)
∘ Automation purpose and design structure (ex. encourage first purchase for new sign-ups / triggers and branching conditions, etc.)
∘ Your role
∘ Result (if there are measured metrics)
【 Nice to have 】
• Ability to extract and analyze necessary data directly using SQL and Python
• Experience leading the full process from planning CRM automation scenarios to actual implementation
• Experience with technical enhancement of CRM, such as integrating personalized recommendation models or data pipelines in collaboration with data engineers/analysts
• Experience actively adopting LLM (ChatGPT, Claude, etc.) or AI tools in practical work to maximize efficiency
Benefits and Work Environment
【 How we work 】
1. We don't do things just for the sake of doing them. We always ask 'why?' when working.
2. We believe there is no perfect deliverable. We execute quickly and then improve if needed.
3. We are connected as one team. All internal information is transparently shared.
4. We work like a sports team, constantly growing to be the best in our positions.
5. We support individual growth. The company spares no support so anyone can grow as much as they want.
6. Regardless of title or tenure, everyone communicates freely and gives and receives strong feedback.
7. Relationships are horizontal. We use the honorific ‘님’ instead of ranks and address each other respectfully.
8. Work is vertical. Decision-makers who take responsibility are clearly distinguished from practitioners.
9. We genuinely care for and consider our members. Work can be hard, but it's never hard because of people.
10. There are no evening company dinners. The company doesn't interfere so you can be in top condition the next day.
【 We actively support your growth! 】
■ So you can focus solely on work and growth
• Provision of top-spec equipment to maximize work efficiency
┕ MacBook Pro, LG Gram (upgraded every 2-3 years)
• 27” dual monitors provided
• Comfortable work environment provided (Styler, humidifier, IQ Air air purifier)
• Customized peripherals like keyboards and mice provided
• Corporate card provided for each individual (for meals, business trips, etc.)
• Unlimited paid time off without asking reasons
■ So you can learn and grow as much as you want
• Unlimited tuition reimbursement
• Unlimited support for seminar and conference participation fees
• Subscriptions to 20+ training or online content services
• Unlimited book purchase support
• Chat GPT 4.0 support
• Active support for various tools needed for work
■ So our people can be happy together
• Corporate card meal allowance (meal allowance 11,000원)
• Monthly 패스오더 points provided (50,000P)
• Espresso machine and unlimited tea provided
• Unlimited snacks (snack bar) provided
• Comprehensive health checkup support
• Holiday department store gift certificates provided
• Birthday department store gift certificate provided
• Condolence wreaths, bereavement leave, and condolence payments provided for members' family events
【 This is the journey you'll go through! 】
Document screening ＞ Pre-test (omitted if not needed) ＞ 1st interview (role) ＞ 2nd interview (CEO) ＞ Document and reference check ＞ Final acceptance
• The process may be flexibly adjusted—steps may be omitted, added, or changed depending on the position applied for, experience, and other circumstances.
• For developers and some other roles, a pre-test (coffee chat, coding test, SQL test, task test, pre-questions, etc.) may be conducted after document screening. (Test stages are flexibly conducted depending on the situation.)
• We provide results for all stages regardless of pass/fail, and results are communicated via AlimTalk and email.
• If a reference check is to be conducted, we will always obtain the applicant's prior consent.
• Start date and compensation negotiations are conducted upon final acceptance, and we will accommodate the applicant's situation where possible.
【 Please submit the following documents! 】
• Resume
• Pre-questions
• Career description or portfolio (optional)
【 This is how you'll work! 】
• Employment type: probation period 6 months for under 3 years of experience, 3 months for 3+ years of experience
* The probationary period is a valuable time for the applicant and the company to get to know each other.
* Salary is paid at 100% during probation and the same benefits apply. After the probation period, employment will be converted to full-time according to internal standards.
• Workdays: 5 days a week (Mon–Fri)
• Working hours: 9:45 AM – 6:45 PM
• Work locations: 부산 부산진구 서면로 39, KT&G 상상마당 6층 (near Seomyeon Station) / Seoul near Samseong Station (Gangnam-gu, Yeongdong-daero 85-gil 34, 6th floor)
• This position is hiring in both Seoul and Busan.
【 A word from our committed recruiter 】
We do not view members as parts; we value each person. Even if it takes longer, we carefully strive to find the right fit for us. Some applicants may feel 페이타랩’s hiring process is somewhat demanding and long, but please consider it a time to deeply get to know each other, and we would appreciate your sincere engagement with our hiring journey. :)
