• Galaxy Olympic Marketing, Samsung Electronics (Jan. 2020~)
Develop creative strategies through conducting case study of top brand’s experiential marketing creative and propose creative direction for the Samsung Galaxy. Formulate main creative idea and devise diverse experience programs and contents in alliance with the brand’s strategic priorities and marketing goals. Lead presentation which got first place for the internal idea competition.
• Galaxy Flagship Store in Harajuku, Samsung Electronics (Jul.2019~)
Campaign manager for the Galaxy Flagship Store to drive brand awareness in Japan. Managed multiple external agency communications to develop experience programs, films, key visuals and digital contents. Categorized feasibility of productions through collaborating with cross-functional teams. Execute successful experiential marketing activations on site & digital channels. Oversee the manifestation of branded contents in diverse outdoor and digital media.
• Galaxy Olympic Showcase Pyeongchang, Samsung Electronics (Oct. 2017~)
Campaign manager for the Galaxy Showcase Pyeongchang to promote Galaxy brand during the Winter Olympic Games period. Reestablish brand value through heritage exhibition, IOT experience, VR theater and other premium experiential programs. Devise and manage KPI evaluation methods including NPS, image-capturing based traffic counting solution, sales data and other multi-level information.
• Galaxy Global Studios, Samsung Electronics (Mar. 2016~)
Formulate experiential marketing strategies for Galaxy Studio designed to raise brand awareness during launch periods of key flagships across the globe. Activated successfully Galaxy Studio globally in 6 cities(Rio de Janeiro, Sao Paulo, Barcelona, Basel, Chongqing, Tokyo) by creating a standardized guide to be executed in more than 50 locations around the world per launch cycle.
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