Sonic the Hedgehog & Hello Kitty Fuse Into 1 Super Jumbo Plush

Sega announced on Tuesday that it is developing a collaborative project with Sanrio, and the first fruit of that collaboration is a “Sonic x Hello Kitty Super Jumbo Plush” toy. The toy will be available in late July as a game machine prize to celebrate the July 14 reopening of the Tokyo Joypolis complex.

Source: 4Gamer via andriasang

Update: Sega plans to expand the collaboration overseas next summer.